Always Cruelty-Free

by Tia Sirovy

        Imagine yourself in a grocery store on a Sunday afternoon, strolling down the cosmetic aisle with an iced coffee in your hand. Glancing over to the second shelf, there sits a dazzling bottle of sunscreen with your favorite scent, coconut honey, calling your name. While bolting to reach for the last bottle, the curly letters “cruelty-free” pop out from the label, and next to it a logo of a cute bunny. But then the question pops in your mind, “how does someone really know if it is cruelty-free?”

        It may not be 100% cruelty-free? What? Yes, I know, believe it or not, most cosmetic companies are not all cruelty-free. That sweet little bottle of coconut honey sunscreen could quite possibly mean that the product itself was not tested on animals, but the beginning stages of creating the luscious scent or ingredients involved animal testing. So herein lies the problem; companies create their own bunny logos without any regulation on properly defining what it means to be “cruelty-free.” This logo could mean something completely different from company to company and how you and I may define it. That said, how can we be confident in deciding whether or not any product is 100% cruelty-free?

        Thank goodness this problem was taken notice from national animal protection groups from around the world. These groups were determined to invent a universal standard for companies to follow to become cruelty-free and a logo that is internationally recognizable. And that is what they did. Eight national animal protection groups created the Coalition for Consumer Information on Cosmetics (CCIC) and the Leaping Bunny Program was born. This program does not allow harm to fall upon animals during the development of cosmetic products, ingredients, and/or formulas; establishing a way for us to be confident in knowing that our furry friends are protected through this certifying program.

        Now when you look at your coconut honey sunscreen bottle, you see that it is certified by the Leaping Bunny Program, and you can sigh in relief in knowing that our furry friends are safe.

        Apple Valley Natural Soap believes in the mission to protect our furry friends and treating them fairly. We are proud to say we are certified Cruelty-Free through the Leaping Bunny Program alongside 1,400 other cosmetic companies. We all put in the effort and extra work to follow the standards to have quality products without putting animals in danger. Since there are no laws in the United States that prevent cosmetic testing on animals, we want to take a stance against the traditional ways of testing to make our world safer.

        As stated by the Leaping Bunny Program, “60% of consumers are more likely to buy a product that has not been tested on animals.” That said, if it’s important to our customers, then it is important to us. So, when buying Apply Valley Natural Soap you can rest in knowing that when using our products it’s not just natural and handmade, but also always cruelty-free.